Analysts have identified the most innovative food and drink products in the EMEA region, according to FoodNavigator, citing Mintel. The list includes products that combine current consumer needs, innovation and potential market impact.
Selection criteria for innovations
When compiling the ranking, the experts assessed the products according to three key criteria:
- alignment with consumers’ actual needs
- level of innovation
- potential impact on the market
The shortlist comprises 10 products that demonstrate new approaches to nutrition, health and convenience.
Functional foods and health
Among the key innovations are health-focused products:
- Elcella supplement for weight and blood glucose management
- Glow collagen protein drinks
- functional coffee enriched with vitamins, collagen and mushrooms
These decisions reflect the growing demand for functional foods.
New takes on familiar products
Innovation also extends to traditional categories:
- bread with a high fibre content
- low-glycaemic index pasta
- cooking spray made from beef fat
These products combine classic formats with new features.
Convenience and speed of consumption
Manufacturers are focusing on quick-cook solutions:
- sauce for making Jollof rice
- pastry toasties, ready in minutes
- chicken nuggets with vegetables
This meets the demand for convenient and quick solutions for everyday meals.
Alternatives in sports nutrition
Particular attention has been paid to new formats in sports nutrition. In particular, savoury organic purées are presented as an alternative to traditional sweet products in this segment.
Market trends
The list of the most innovative products reflects key trends:
- functionality
- personalisation
- convenience
- focus on health
It is these factors that shape the development of the food industry and the emergence of new products.
Source: FoodNavigator
