Molokiya is launching a new line of floral-fruit yogurts featuring never-before-seen flavors: rose & strawberry, mallow & pear, and jasmine & peach. These unexpected combinations offer a fresh taste experience for consumers. The packaging design was created by Ukrainian artist Lilit Sarkisian.
This new line is not just a culinary innovation — it’s also an artistic project. Especially for Molokiya, Lilit Sarkisian painted original artworks on canvas, which were later adapted for the yogurt packaging. The visuals enhance the emotional appeal of the product and make it stand out on store shelves.
“At Molokiya, we’re always looking for ways to go beyond the ordinary. Today’s consumers expect more than just the classic strawberry or peach yogurt. That’s how the idea for floral flavors was born. We explored the market and saw that no one in Ukraine had done this before. So we decided to combine flowers and fruit to surprise people with a new taste experience — and to offer a moment of everyday joy,” says Molokiya’s Marketing Director, Tetiana Korovina.
This is the first collaboration in Ukraine between a dairy brand and an artist where art goes beyond gallery walls and becomes part of daily life.
“When I was creating the designs for Molokiya, I wanted to convey freshness, naturalness, and refined simplicity. My paintings breathe — just like life itself,” says artist Lilit Sarkisian.
