Andrii Tabalov, CEO of “Voloshkove Pole” and co-owner of the Pervomaisk Milk-Canning Plant (PMKK), shared in a new interview what stands behind the recognizability of the legendary condensed milk “with the little boy.”
🟦 Key points:
• Generational trust. PMKK condensed milk has remained a symbol of stability, quality, and homemade taste for more than 65 years.
• Listening to the consumer is the key to leadership. New formats — such as doypacks and sticks — appear thanks to customer requests.
• A healthy trend. Condensed milk is valued not only by those with a sweet tooth but also by athletes as a natural source of energy.
• Development and international presence. The company studies global trends, participates in exhibitions, and enters the European market.
• Quality above all. PMKK operates according to DSTU standards, with no compromises on product composition.
“We don’t chase the number of new products — it’s important that each product has meaning and meets the expectations of our consumers,” — Andrii Tabalov.
🔗 Full interview: ffdu.com.ua
