This year’s Anuga 2025 international exhibition in Cologne became one of the most intensive for our team. At a shared stand, we presented products from two enterprises:
JSC Yuria, which produces whole-milk products under the Voloshkove Pole / Voloshkove Pole brand, and the Pervomaisk Milk-Canning Plant, which specializes in condensed milk.
Among the products showcased were UHT milk, a lactose-free line, glazed curd snacks, cottage cheese, curd spreads, sour cream, packaged butter, and a wide assortment of condensed milk.
Special attention from visitors was drawn to our new glazed curd snacks with increased protein content (vanilla, cocoa, coconut), developed by our technologists. They received positive feedback from European partners, which is why we are considering expanding production of this line as a promising export direction.
The greatest interest in our products came from visitors from EU countries — Germany, Czechia, Poland — as well as the USA and Canada.
We held a number of meetings with long-standing partners with whom we have been cooperating on condensed milk for more than a year and a half, and established many new contacts interested in our products.
It was an exhibition with a tight schedule, active negotiations, and noticeable interest in Ukrainian dairy products. It provided an opportunity to receive market feedback, assess the potential of our products in the European direction, and determine the next steps for expanding exports.
The conclusion is clear: Ukrainian dairy products remain competitive and appealing to European consumers.
Ahead lies the work on the agreements reached and the development of new partnerships.
We keep moving forward!
