Functional drinks for gut health are gaining popularity, but differing labelling approaches are causing confusion in the market. According to DairyReporter, the same products may be marketed differently depending on national regulations. Poppi, a fizzy drink for gut health, is marketed as ‘prebiotic’ in the US, but as ‘high in
The social media platform TikTok is rapidly evolving into a fully-fledged sales channel for FMCG, including food and dairy products. According to Dairy Reporter, the platform is no longer merely setting trends but is also facilitating direct sales via TikTok Shop, thereby transforming approaches to marketing and distribution. TikTok as
The latest edition of Dairy Flash covers key developments in the EU dairy sector — from veterinary challenges and livestock development strategies to innovation, sustainability and Ukraine’s integration. According to EDA, the focus is on policy initiatives, market trends and cooperation between businesses and international institutions. Below is an overview
In the global dairy industry, demand is growing for functional products, where fibre, gut health and ‘clean’ labels are shaping new consumer trends. According to Dairy Reporter, Danone notes that nutrition is increasingly focused not only on health benefits but also on specific functional effects — from improving sleep to
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