Muscle Milk has completely revamped its range of protein shakes

The Muscle Milk brand has launched a completely revamped range of protein shakes made from ultra-filtered milk and free from artificial sweeteners. According to Dairy Foods, the new formula contains half as many ingredients and is tailored to the current demand for simple and straightforward protein products.

Muscle Milk has announced a complete reformulation of its protein shake range. The products are now made from ultra-filtered milk and contain between 26 and 42 g of complete protein per serving, with no artificial sweeteners, flavourings or added colourings. According to the company, the new formula contains half as many ingredients as the previous version.

The relaunch is accompanied by a partnership with rugby champion Ilona Maher and the launch of the nationwide ‘protein for all’ campaign, which aims to make the topic of protein more accessible to consumers.

Each shake now contains half as many ingredients as before and provides 26g of protein in the standard range and between 33g and 42g in the Pro range. The products are available in Chocolate, Vanilla Crème, Cookies ‘n Crème and Strawberries ‘n Crème flavours.

“Protein has never been so popular, but at the same time it has never been so confusing for consumers,” said Turk Budak, Senior Director of Muscle Milk at PepsiCo. “We saw an opportunity to make this experience simpler for people. With the new formula, we’re offering high-quality protein from natural ultra-filtered milk with no artificial sweeteners, flavours or added colours, as well as the taste people expect from Muscle Milk. This is exactly the formula Muscle Milk has been striving for all this time: great taste, fewer ingredients, and a product designed for the way people consume protein today.”

“Strength means different things to different people, but for me it means working on myself regularly, building habits and staying consistent,” said Ilona Maher. “I like that Muscle Milk makes protein simpler and more accessible, because when a product tastes good and fits easily into your daily routine, it’s much easier to stick to your goals.”

Джерело: Dairy Foods