Which dairy brands made the ranking of Ukraine’s 35 strongest brands

Their strength rests on consistent quality, consumer trust and decades on the market — brands known to several generations of Ukrainians.

Members of the Union of Dairy Enterprises of Ukraine — the brands Halychyna (15th), Yagotynske (20th), Lasunka (23rd) and Molokiya (32nd) — have made the ranking of Ukraine’s strongest brands, prepared by Kantar for Forbes Ukraine to mark the 35th anniversary of independence, Forbes Ukraine reports.

The ranking was topped by Nova Poshta and ATB, with the top ten also including PrivatBank, Rozetka, Avrora, Roshen, EVA, Kyivstar, monobank and Tabletki.ua. It is based on Demand Power — a measure of consumers’ propensity to choose a brand over competitors — in the first large-scale study of brand perception among Ukrainians, run by Forbes Ukraine and Kantar Ukraine.

The four dairy brands

Halychyna (15th; Demand Power 1.30%; MK Halychyna LLC; founded 1998; 2025 revenue UAH 6.2 billion, +32.67%); Yagotynske (20th; 1.14%; Yagotyn Butter Plant; 2006; UAH 6.3 billion, +12.10%); Lasunka (23rd; 1.12%; Lasunka LLC; 1997; UAH 2.5 billion, +7.95%); and Molokiya (32nd; 1.07%; Ternopil Dairy Plant; 1998; UAH 5.4 billion, +12.25%). Financial figures are per YouControl.

What underpins the strength of dairy brands

A large share of the list is made up of FMCG brands, and Forbes names dairy marks Halychyna and Yagotynske among them; their strength rests on consistent quality, trust and years on the market, familiar to several generations. 

«Locality does not sell on its own — it has become a baseline; brands then compete on quality, availability and experience», said Kantar commercial director Kyrylo Yezhov. 

The leaders share five traits: they solve everyday tasks, are affordable to many, provide reliable service, become part of daily habits and enjoy high trust. Other food brands in the ranking include confectioner Roshen (6th) and ice-cream maker Rud (24th). A separate ranking of Ukrainian brand values, based on Kantar data, is due in Forbes Ukraine’s fifth issue in autumn 2026.

Source: Forbes Ukraine